ABOUT

Hey there—I’m Melissa Lapsley (but you can call me Mel). I’m a designer, strategist, and community-rooted creative based in Centerville, Tennessee. By day, I work as a Senior Data Analyst for a SaaS company, but my true passion lies in web design, print media, and marketing consulting, where I get to help businesses and passion projects come to life. 

With a background in branding, market research, and storytelling, I create visuals and messaging that connect deeply with audiences. Whether it’s building a custom website that feels like you, crafting print pieces that stop people in their tracks, or helping you clarify your voice in a crowded market, I bring strategy and soul to everything I touch.

I spent 25+ years in qualitative market research, leading teams and guiding brands to better understand their customers. I’ve worked with both startups and major corporations to uncover what people want, how they think, and what truly motivates them. That deep understanding of human behavior is the secret sauce behind every design and strategy I deliver.

I believe in: 

Design with purpose – Every pixel, word, and layout should move your mission forward. 

Community over competition – I love helping local businesses shine and share their stories. 

Creativity that works hard – Great design isn’t just pretty—it’s powerful. 

If you're looking for someone who gets both the big picture and the tiniest details (and maybe has a sticker obsession or two), I’d love to collaborate. 

Let’s make something meaningful together.